'The Mysterious Landscapes of Hercules Segers'
April 19 2017
Video: The Metropolitan Museum
I'm often asked how to make Old Masters 'relevant' and engaging to moderning audiences. Well, the above video from The Met, shows us how you di it. What a great video; well narrated, no guffy theories or explanations, good graphics, nice music. It's really very simple; even the most obscure artist (and let's face it, Segers is not a household name) can be made interesting if you tell their story simply, with context, and in a way that modern audiences are used to finding out about things.
The Met's Segers exhibition runs until May 21st.
Update - the video was I'm told originally commissioned by the Rijksmuseum, so well done them too. The Rijksmuseum is of course leading the way in making Old Masters exciting, and unashamedly so. Look at their multimedia efforts with the Late Rembrandt exhibition for example, and also their Rijksstudio website, where you can use their collection images for anything you like.