Dior borrows Louvre & NGS Chardin for Summer 2026 Launch

July 5 2025

Posted by Adam Busiakiewicz:

The Fashion House Dior borrowed the Louvre newly acquired Strawberries and the National Gallery of Scotland's Vase of Flowers by Chardin for their recent Summer 2026 launch in Paris this week.

According to their website:

Dior is part of the collective imagination. It is embedded in culture and popular culture. Initiating the recoding according to the view of Creative Director Jonathan Anderson – inside a room modeled on the velvet-lined interiors of Berlin’s Gemäldegalerie – is a programmatic act that speaks a language of understatement and poise. On the walls hang two modest yet beautiful paintings by Jean Siméon Chardin (1699-1779). At a time when art was often concerned with excess and spectacle, Chardin revered the everyday, trading grandeur for sincerity and empathy. A museum is a public space where conversations happen and history becomes part of the everyday. Museum rooms, occasionally, also host breathless, liberating and joyful runs amidst masterpieces.

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