Bonhams goes 'aspirational'
November 8 2015
Picture: Gulf News
There's an interview with Bonhams CEO Matthew Girling (above) in The Art Newspaper, which tells me something I didn't know: that Bonhams have stopped all their regional sales, with the exception of Edinburgh. Apparently, says Girling:
The problem was that people were willing to consign lesser items to us, but not their prized works. That wasn't good for the brand, which needs to be more aspirational.
Bit of a shame if you ask me. One of Bonhams' most prized Old Masters in recent years, a newly discovered portrait by Velasquez, was found in one of their Oxford sales.
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