Carson does Constable
November 13 2015
Video: Sotheby's
Though I might have wondered recently why auction houses don't do enough to market 'lesser' Old Masters, there's no doubting their ability to advertise the expensive stuff. In the above video, actor Jim Carter (most recently, Carson in Downton Abbey) narrates a celeverly put together selection of Constable's writings. The video gently makes the point that The Lock coming up at Sotheby's in December (£8m-£12m) was one of the artist's best and favourite paintings.
In my experience, selling Old Masters is about telling the right story in the right way, and here Sotheby's have done it exceptionally well.
