'How the internet changed the art world'

September 3 2018

There's a good piece on CNN by the former Christie's CEO, Steven Murphy, on how the online age has changed the art world. Including this take on museum attendance:

Similarly, museum and gallery attendance has not flagged since the digital revolution. As with music, art becomes more coveted the more it is experienced. New York's Museum of Modern Art has around 4 million Instagram followers. At the same time, there has been an exponential increase in museum attendance worldwide. That's not a coincidence. The availability of information about museum exhibitions and about art online is driving people to see the actual original work in the flesh. 

Of course, access to this enormous new potential audience relies on museums not being so restrictive with their images, and not shouting at people who take photos. 

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