Florence's Anger at Corporate Projections
January 13 2022
Picture: ansa.it
Posted by Adam Busiakiewicz:
News from Florence that many citizens and officials have been left outraged after projections of corporate sponsors have been disfiguring the facades of some of the city's most famous buildings.
The projections were a part of the so-called 'F Light Festival' organised through the Palazzo Vecchio by an organisation called Muse per Natale. Public anger became particularly pronounced when photos were circulated of sponsors logos being plastered all of the Hospital of the Innocents (pictured), one of the historical and architectural highlights of the city. It turns out that many of the projections, including onto parts of the Uffizi, were never given the authority to do so.
Florence's superintendent Antonio Pessina has been quoted saying:
Monuments are not advertising posters.
