Paul Signac Swimming Shorts for €260
May 1 2024
Picture: VILEBREQUIN
Posted by Adam Busiakiewicz:
As AHN likes to keep its readers up to date with the latest art history paraphernalia, here's an article from Women's Wear Daily regarding a new collaboration between the luxury brand Vilebrequin and Charlotte Hellman Cachin, the great-granddaughter of French Neo-Impressionist painter Paul Signac. The article concerns the release of a new set of swimming shorts featuring Signac paintings of Saint-Tropez from the Signac Archives.
According to the article:
Signac was a keen sailor, arriving in Saint-Tropez on his boat Olympia. “It made total sense to have a swimwear line for a man who was as sporty as he was, because he loved sailing as much as he loved painting,” Cachin said.
Roland Herlory, chief executive officer of Vilebrequin, said the brand’s printers in Como, Italy, took great pains to match the colors used by Signac, whose technique consists of breaking down single hues into multicolored dots. The print runs along the front and back of the trunks, which are meticulously matched to ensure continuity, while tonal stitching further contributes to the seamless effect.
“When you work with a painter, an artist, you have such a responsibility toward the work that you always push your know-how and your standards a step further,” Herlory said. “You see in the eyes of the printers the excitement of the challenge.”
The shorts are on sale for €260 per pair.